This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Enjoy free shipping for orders exceeding 49 USD.

&herb Moist Airy Shampoo Step 1.0


WHAT IT IS: The perfectly composed care concept trio &herb’s concept lies in providing an ultimate moisture replenishment by focusing on hair's moisture level and hydration balance. Traditional shampoos have a 10-12% moisture level, &herb boasts a 14% moisture level creating a whole new level of hydration and, more importantly, sustaining this moisture. 

HOW IT WORKS: The formula with over 90% of ingredients such as natural herbs, especially Rosemary, Aloe, Squalane, Chia Seeds, and Raw Collagen. It cares for your scalp and strongly supports the growth of new hair. Dedicated to thin hair without volume.

KEY INGREDIENTS: Herbs, Aloe Extract, Squalane, Chia Seed, Rosemary Oil, and Raw Collagen for hydration. There is a splendid blend ratio of 40% Rosemary, 35% Chamomile, and 25% Lavender for a perfect herbal formula.

  • Free from: Sulfates, Mineral Oil, Synthetic Dyes, Propylene Glycol, Paraben, and Silicon
  • Never tested on animals
  • Formulated with 100% Organic Rosemary Oil
  • High moisture level and hydration balance
  • Volume with Airy Effect
  • Made in Japan
  • 16.2 Fl oz. / 480 ml

Water, lauramidopropyl betainesodium c14-16 olefin sulfonate, sodium lauroyl methylaminopro-pionate, glycerin, cocamide mea, fragrance, cocamide methyl mea, ppg-7, butylene glycol, polyquaternium-10, citric acid, sodium benzoate, phenoxyethanol, polyquaternium-47, disodium edta, arginine, menthol, glycyrrhiza gla-bra (licorice) root extract, squalane, panthenol, salvia hispanica seed oil, Rosmarinus officinalis (rosemary) leaf oil, aloe barbadensis leaf juice powder, Coptis japonica root extract, maltodextrin, acacia senegal gum, Rosmarinus officinalis (rosemary) leaf extract, chamomilla Recutita (Matricaria) flower extract, Cetearyl olivate, keratin, Lavandula angustifolia (lavender) flower extract, sorbitan olivate, hydroxypropyltrimonium hyaluronate, convallaria majlis extract, citrus Juno's fruit extract, soluble collagen.

How to use

Pump 1-2 doses of shampoo and massage gently onto damp hair. Rinse with lukewarm water. Repeat, if necessary. Follow with &herb Mois Relax Hair Pack Step 1.5.


Free shipping on orders over $49



We are currently shipping to the EU, USA, and Canada, but please email us to request shipment to the country of your choice. We will happily add it to our system upon verification. Please check our shipping page for more details.

Order tracking

After payment is confirmed, we generally ship from our New Jersey warehouse within 24 to 48 hours. Orders placed on weekends and holidays will be processed on the next business day. Most orders will be delivered in 1-3 business days.

Estimated standard shipment
rate is 10 USD, but it will be calculated precisely at checkout.

Get in touch

We’re here to help. Feel free to email us at or send us a message through our social media accounts for product recommendations and consultations.


Can I cancel/modify my order after it is placed?

To change your order, please email us immediately and include your order #. Unfortunately, once an order has been processed, we can not modify or cancel your order.

Are your products safe for color-treated hair?

Crafted with sulfate-free surfactants, our shampoos, conditioners, primers, masks, and oils are safe for color treated hair.

How can I be sure your products are safe?

Your health and safety are our number one concern, so we’ve carefully selected every ingredient to ensure the safety and performance of our products. Our commitment to safety and care means that every product is carefully checked and assessed, adhering to all internationally recognized standards. We’ve also conducted rigorous safety assurance processes designed to meet or exceed industry and regulatory standards for personal care products.

What makes Japanese hair products different from Korean hair products?

Korean products focus on answering immediate hair concerns and offer wow effects, whereas the Japanese philosophy is based on prevention and sustained results. Korean beauty follows the hottest trends of the moment, while Japanese beauty has its roots in long-lasting and proven rituals and traditions. Korean beauty embraces a faster pace, while Japanese beauty focuses on a slower-paced way of life, believing that breathing, contemplating, and mindfulness should be embraced.



Our products are gentle, effective and completely clean.

Reusable Packaging

Our bottles are all refillable so they're even friendly on the environment.

Use coupon code WELCOME10 for 10% off your first order.


Congratulations! Your order qualifies for free shipping You are $200 away from free shipping.
No more products available for purchase