Strawberry fields may be forever, but white strawberries, also known as White Ichigo, are ripe for becoming the fruit of the future when it comes to innovative, gentle, and purposeful skincare.
One of the many blessings of nature, White Ichigo is a highly potent, yet gentle, and functional fruit with properties that smooth, lighten, and brighten the skin. Containing polyphenol and vitamin C, White Ichigo is rich in antioxidants and anti-aging properties that inhibit tyrosinase activity and melanin production, effectively reducing pigmentation, erasing dark spots, and stimulating collagen.
One of the many beauty secrets held by Japanese women for centuries, like shielding the skin from the harmful effects of the sun, White Ichigo is a part of a skincare routine that hastens the effects of age and turns back the hands of time.
Purported Benefits of White Ichigo
- Brightens skin
- Inhibits Tyrosinase Activity and Production
- Inhibits Melanin Production
- Anti-aging properties
- Rich in Antioxidants
- Stimulates collagen production
JCOS, a holistic lifestyle brand bringing Japanese beauty rituals to women across America, presents a new line of naturally-derived Organic White Ichigo Skin Care products, the latest addition to a line of simple, ethically-sourced, and sustainable products that simultaneously address skin and hair concerns while creating a harmonious relationship between body and soul.
Each individually offers a unique and specialized formula that produces targeted effective results, every product in the White Ichigo line shares one common ingredient – organic white strawberries, with brightening, tightening, and regenerative properties that reduce unwanted pigmentation and melanin, even skin tone, and produce a radiant, translucent glow.
Shining a light on Japanese ritualistic beauty culture, brightening, and illuminating all types and shades of skin, seven purposeful products work symbiotically to cleanse, tone, hydrate, tighten, and lock in moisture to produce a youthful glow.
Seven Steps to Brighter, Lighter, Radiant Skin
Step One: White Ichigo Tech Essence Lotion is a Japanese toner containing 3 types of hyaluronic acid that deeply hydrate and cleanse, remove dead cells, and restore epidermal cell renewal.
Step Two: White Ichigo Organic Tech-Cleansing Cream contains soft eco-friendly capsules that melt upon release, removing make-up and dirt, deeply penetrating all layers of skin to clear, hydrate, and plump.
Step Three: White Ichigo Organic Tech-Wash, made with emollient beeswax, is a delicately dense foam that gently removes oil and dead skin cells and clears pores to reveal soft, younger-looking skin.
Step Four: White Ichigo Face Wash Powder quickly transforms into a dense, elastic foam that cleans pores, removes excess oil, and eliminates excess keratin for moist, soft, and bright skin. White strawberry, fermented rose honey, papaya fruit extract, and potato starch combine to wash and gently exfoliate the skin, leaving a protective barrier intact. Water-activated enzymes (sebum-degrading enzyme lipase, and proteolytic enzyme protease) brighten and hydrate.
Step Five: White Ichigo Tech-Serum, made with white strawberry extract, vitamin C, pear juice ferment filtrate, and daisy flower extract, suppresses the production of melanin, prevents the formation of spots and freckles caused by sunburn, and lightens the skin with prolonged use.
Step Six: White Ichigo Organic Tech-Cream, made with 3 types of hyaluronic acid, locks in moisture, protects against dryness, minimizes and tightens pores, and evens texture, leaving skin hydrated and glowing.
Step Seven: White Ichigo Tech Organic Sleeping Mask, made with strawberry, arbutin, raspberry seed oil, 3 types of hyaluronic acid, and lavender is a triple intense treatment that brightens, hydrates, coats, and repairs skin while you sleep.
Taking time out of the everyday to savor the moment, find one’s center, and foster a healthy balance of inner and outer beauty through daily ritual is the core belief behind the JCOS brand. More than just another beauty company, JCOS unites ancient Asian healing properties with pure, gentle, and sensory-inducing ingredients, and a Japanese philosophy that simple living, purposeful self-care, and intentionality cultivates overall well-being from the inside out.
On an ongoing quest to bring eastern beauty culture, designed to rejuvenate, restore, and revitalize hair and skin to modern women in the west, JCOS presents White Ichigo.
Striving to channel inner peace through the practice of purposeful self-care, daily beauty rituals, and mindfulness, White Ichigo and the entire line of hair and skin care products by JCOS, a holistic Japanese lifestyle brand, is bringing balance, light, and beauty to life.
Author: Eileen Honey Strauss